DIESEL | watches are powerful, bold statement pieces that don't mess about. Packed with street-smart technological features, each Diesel watch has its own distinct style with the signature Diesel attitude that says I know what I want and I know how to get it. Expressive, edgy and eye-catching, a Diesel watch takes a stand and dares to be different while maintaining a luxury edge over other street styles. The pioneering Diesel brand is known for passion, creativity and individuality and Diesel watches are no exception. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style. Diesel is an iconic lifestyle brand that has been offering a range of stylish premium casual-wear. Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading watchmakers Fossil to develop it's watches and jewellery. Creative freedom and a love of change & innovation characterise the Diesel brand. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.